The self-storage industry still sees growth and strength in the market. As a result, it’s important to stay ahead of the competition with your marketing efforts. Focus your marketing on areas where you will see the greatest return on your investment in order to work smarter, not harder.

Optimize your website. Do a thorough audit of your web presence to be sure that all relevant information is easy to find on your website. Make sure your address, location, phone number, e-mail, and social media profiles are all easy to see. Update your availability so that customers know if you have what they need. Be sure that your website lists all types of storage you have available. Boat or RV storage? Make sure that you list that.

Pay attention to SEO. Make sure that you use relevant keywords throughout your website in order to help with website rankings that make it easy for people to find your website.

Pay per click ads. Pay per click advertising is an inexpensive and effective way to advertise your business. You can set the amount you’re willing to spend per day. Once that limit is reached, the ad is turned off for the day. You can target the specific demographics that are relevant to your business with the advertising. This makes it a very useful tool for your business.

Ask for reviews. Communicate with customers via text message or email to request a review of your business. If you have in person customers, be sure to ask for a positive review of your self-storage business.

Billboards nearby. Use any local billboard space to direct people to your location. This is a small investment with a big impact. Your potential customers are all local, so using this tool is worth the time and money.

Get involved in the community. As a business owner, you probably notice other businesses and business owners with an influence in the community. Consider partnering with others to extend your circle of influence.

• Schools are often looking for sponsors. Reach out and connect with local schools.
• Realtors assisting people with local moves and relocations can be an invaluable resource to tap. Find ways to provide a mutually beneficial partnership with a local realtor.

Weaver Realty is the Argus Network Affiliate for the states of Florida and Georgia. We partner with self-storage entrepreneurs to expand their business and provide support to be successful. We would love to work with you on your next self-storage acquisition. Call us today at 904-733-0039.