In 2020, most consumers will find a self-storage facility via online channels, according to the 2019 Self Storage Almanac. This represents a change from walk-ins, the leading method to choose rental storage space up until 2017. Consumers have shifted to online shopping for just about everything. So, it should come as no surprise that self-storage facilities need updated websites to ensure they are found in local online searches. Tips follow for creating an effective self-storage website that helps generate new rentals.

Create a Simple, Informative Website

A common mistake made by amateur website designers is to emphasize flashy elements. Prospective customers want to quickly see the information they seek on a self-storage website. A simple navigation bar should be used that answers the most frequently asked questions. Details immediately displayed should include photos of the facility, location, prices, special offers, and contact information. An outdated strategy is to withhold information about pricing. Today’s self-storage tenants are on websites to compare prices and learn about other features of importance to them.

Emphasize any features that renters may have difficulty finding elsewhere, such as covered storage space for RVs or exceptional security.

Offer Convenient Online Communication

Consumers don’t like being on hold. Convenient communication on your self-storage website can help to ensure you don’t lose customers to the competition. Add a simple inquiry form asking simply for a person’s first and last name and their email address. If you don’t ask for a phone number, they won’t expect a call but will look, instead, for an email response.

Online chat has become popular among consumers. If you utilize a call center, many of them also offer chat support. With in-house support handling online chats, you could save money.

Post Videos

Research shows that websites with videos get the most customer responses. Videos do not need to be elaborate at all. A simple, brief video that highlights what your self-storage facility offers can encourage prospective tenants. Point out the distinguishing features of your property and any benefits of renting with you.

Create a Mobile-Friendly Website

The interaction consumers have with your website should be as good on their handheld devices as on the desktop version. Upwards of 85% of adults expect companies to have mobile-friendly websites. Approximately 77% of all Americans have a smartphone. Much of the time, consumers are on their smartphones when they are ready to make a buying decision.

Offer Automated Rentals

Customers love being able to take care of business at the touch of a button. If you offer the ability to reserve a rental space online and pay rent online, too, you can expect to get a jump on your competition. Make the most of your website. For instance, offer to add tenant property protection or insurance in the process of making online rental payments.

Contact Brokerage Experts at Weaver Realty Group

It’s helpful to have self-storage brokerage experts on your side. Contact Weaver Realty Group, which serves the entire Florida peninsula. As an Argus Self Storage Network Affiliate, Weaver offers nationwide connections for self-storage buyers and owners. For help increasing the profitability of your self-storage facility or for help buying or selling a facility, call Josh Koerner at Weaver Realty Group at (904) 591-0140 today.